Christoph Keese is one of Germany’s best-known thought leaders on digital transformation. As editor-in-chief and manager, he drove digital transformation at leading German newspapers as well as at Axel Springer SE and is today CEO of Axel Springer hy, a digital consultancy. His keynote provides insights into how new technologies and business models change every market today. Therefore, learn more about Axel Springer’s transformation journey from a print publisher to a digital mediahouse, how the media industry disrupted itself and needs to keep re-inventing in order to survive nowadays. This Axel Springer’s “success formula” does not only apply to the media industry but can be taken into account for general learnings in other organizations. Furthermore, Christoph Keese will demonstrate during his engaging presentation, how to identify digital disruption as well as growth opportunities and exploit them to one’s own advantage in order to stay relevant not only today but also in the future. And don’t forget: Take the opportunity to ask Christoph Keese your own questions in the Q&A session following this lecture.
Axel Springer hy, a digital consultancy